Congressional elections : campaigning at home and in Washington /

Main Author: Herrnson, Paul S., 1958-
Format: Book
Language: English
Published: Los Angeles, California : CQ Press, an Imprint of SAGE Publications, [2016]
Edition: Seventh edition.
Subjects:
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019 |a 930445928 
020 |a 9781483392608  |q (pbk. ;  |q alk. paper) 
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100 1 |a Herrnson, Paul S.,  |d 1958-  |e author. 
245 1 0 |a Congressional elections :  |b campaigning at home and in Washington /  |c Paul S. Herrnson. 
250 |a Seventh edition. 
264 1 |a Los Angeles, California :  |b CQ Press, an Imprint of SAGE Publications,  |c [2016] 
300 |a xix, 362 pages :  |b illustrations ;  |c 23 cm 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
504 |a Includes bibliographical references and indexes. 
505 0 |a Introduction -- The strategic context -- Candidates and nominations -- The anatomy of a campaign -- The parties campaign -- The interests campaign -- The campaign for resources -- Campaign strategy -- Campaign communications -- Candidates, campaigns, and electoral success -- Elections and governance -- Campaign reform. 
610 1 0 |a United States.  |b Congress  |x Elections. 
650 0 |a Political campaigns  |z United States. 
650 0 |a Campaign management  |z United States. 
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