Marketing a car business marketing case study /

At Holden, an Australian subsidiary of General Motors, no expense was spared in the design and development of the Commodore-a big car in need of a big promotional splash. Using the Holden Commodore as a case study, this program moves from the basics-"What is marketing?"-to the intricacies of an inno... Full description

Corporate Author: Films for the Humanities & Sciences (Firm)
Other Authors: Films Media Group., Video Education Australasia.
Language: English
Published: New York, N.Y. : Films Media Group, [2009], c2007.
Subjects:
Online Access: Part of the Films on Demand collection.
Summary: At Holden, an Australian subsidiary of General Motors, no expense was spared in the design and development of the Commodore-a big car in need of a big promotional splash. Using the Holden Commodore as a case study, this program moves from the basics-"What is marketing?"-to the intricacies of an innovative launch campaign involving a TV documentary on the Commodore; a magazine-length advertorial on the Commodore in Wheels, Australia's oldest and biggest-selling motoring monthly; and an airship with a gigantic color display monitor.
Item Description: Encoded with permission for digital streaming by Films Media Group on June 03, 2009.
Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Physical Description: 1 streaming video file (26 min.) : sd., col., digital file. + instructional materials (online)
Format: Mode of access: Internet.
System requirements: FOD playback platform.
Audience: 12 & up.
Access: Access requires authentication through Films on Demand.

Similar Items