Marketing a car business marketing case study /

At Holden, an Australian subsidiary of General Motors, no expense was spared in the design and development of the Commodore-a big car in need of a big promotional splash. Using the Holden Commodore as a case study, this program moves from the basics-"What is marketing?"-to the intricacies of an inno... Full description

Corporate Author: Films for the Humanities & Sciences (Firm)
Other Authors: Films Media Group., Video Education Australasia.
Language: English
Published: New York, N.Y. : Films Media Group, [2009], c2007.
Online Access: Part of the Films on Demand collection.

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