Sports shoe wars battle of the giants in China /

Three athletic footwear companies-Nike, adidas, and homegrown upstart Li Ning-have faced off in a high-stakes battle for China's gigantic market. This program examines adidas' rising prominence in the country, an ascension due in no small part to its well-publicized Olympic Games sponsorship. Li Nin... Full description

Corporate Author: Deutsche Welle.
Other Authors: Films for the Humanities & Sciences (Firm), Films Media Group.
Language: English
Published: New York, N.Y. : Films Media Group, [2009], c2007.
Subjects:
Online Access: Part of the Films on Demand collection.