Inside Aflac CEO Dan Amos /

Aflac's duck "spokesman" has proven to be an overwhelming success, indelibly quacking the insurance company's name into the pop culture landscape. In the conceptual stage, however, the mascot was a risky choice. This ABC News program features Aflac CEO Dan Amos, whose controversial decisions-includi... Full description

Corporate Author: ABC News Productions.
Other Authors: Films for the Humanities & Sciences (Firm), Films Media Group.
Language: English
Published: New York, N.Y. : Films Media Group, [2008], c2007.
Series: Pitchman, the people person, and the peddler.
Subjects:
Online Access: Part of the Films on Demand collection.
Table of Contents:
  • Corporate Mascots (2:16)
  • Aflac Branded by a Duck: Lucrative Investment (3:59)
  • Corporate CEO: Professional and Personal (3:21)