Inside Aflac CEO Dan Amos /

Aflac's duck "spokesman" has proven to be an overwhelming success, indelibly quacking the insurance company's name into the pop culture landscape. In the conceptual stage, however, the mascot was a risky choice. This ABC News program features Aflac CEO Dan Amos, whose controversial decisions-includi... Full description

Corporate Author: ABC News Productions.
Other Authors: Films for the Humanities & Sciences (Firm), Films Media Group.
Language: English
Published: New York, N.Y. : Films Media Group, [2008], c2007.
Series: Pitchman, the people person, and the peddler.
Subjects:
Online Access: Part of the Films on Demand collection.
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245 0 0 |a Inside Aflac  |h [electronic resource (video)] :  |b CEO Dan Amos /  |c ABC News Productions. 
246 3 |a CEO Dan Amos 
260 3 |a New York, N.Y. :  |b Films Media Group,  |c [2008], c2007. 
300 |a 1 streaming video file (12 min.) :  |b sd., col., digital file. 
490 1 |a The Pitchman, the People Person, and the Peddler: CEO Case Studies 
500 |a Encoded with permission for digital streaming by Films Media Group on Sept. 04, 2008. 
500 |a Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware. 
505 0 |a Corporate Mascots (2:16) -- Aflac Branded by a Duck: Lucrative Investment (3:59) -- Corporate CEO: Professional and Personal (3:21) 
506 |a Access requires authentication through Films on Demand. 
520 |a Aflac's duck "spokesman" has proven to be an overwhelming success, indelibly quacking the insurance company's name into the pop culture landscape. In the conceptual stage, however, the mascot was a risky choice. This ABC News program features Aflac CEO Dan Amos, whose controversial decisions-including championing the duck symbol-have led the company to prosperity. Amos discusses several of his unusual leadership moves, including the latest: letting shareholders have a say in his salary. For viewers concerned with management, marketing strategies, and executive compensation issues, this report is an informative case study. 
521 2 |a 12 & up. 
538 |a Mode of access: Internet. 
538 |a System requirements: FOD playback platform. 
588 |a Title from distributor's description. 
650 0 |a Advertising campaigns. 
650 0 |a Branding (Marketing) 
650 0 |a Leadership. 
650 0 |a Management  |v Case studies. 
650 0 |a Marketing  |v Case studies. 
650 0 |a Marketing  |x Management. 
655 0 |a Educational films. 
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655 7 |a Videorecording.  |2 local 
710 2 |a ABC News Productions. 
710 2 |a Films for the Humanities & Sciences (Firm) 
710 2 |a Films Media Group. 
776 0 8 |i Originally produced:   |t Inside Aflac   |d ABC News Productions, 2008  |z 9781604673050 
830 0 |a Pitchman, the people person, and the peddler. 
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