One red paperclip Kyle MacDonald makes the deal of a lifetime /

Meet Kyle MacDonald, an unemployed young Canadian with a crazy-wonderful dream: to trade his way up from one red paperclip to a house in just one year using only his blog as his bartering tool. This program-an intriguing example of online entrepreneurship, a case study of an ingenious marketing stun... Full description

Corporate Author: Canadian Broadcasting Corporation.
Other Authors: Films for the Humanities & Sciences (Firm), Films Media Group.
Language: English
Published: New York, N.Y. : Films Media Group, [2008], c2006.
Online Access: Part of the Films on Demand collection.