Marketing the message selling Jesus, or selling Jesus out? /

If the goal of Christian evangelism is to draw people to Jesus, then it makes a certain amount of sense to translate eternal Christian beliefs into the vernacular of pop culture. But it's a slippery slope. At what point might the methods to win souls obscure, cheapen, or compromise the message itsel... Full description

Corporate Author: Films for the Humanities & Sciences (Firm)
Other Authors: Films Media Group., Powder Keg Republic, Llc.
Language: English
Published: New York, N.Y. : Films Media Group, [2007], c2006.
Online Access: Part of the Films on Demand collection.