Rethinking the advertising game

Conventional wisdom says an ad agency should promote the brands of its clients. Why would the reverse ever happen? This fast-paced case study profiles three young executives as they open up Rethink, a new agency. The quirky realities of starting and running an ad business become clear with each "fir... Full description

Corporate Author: Canadian Broadcasting Corporation.
Other Authors: Films for the Humanities & Sciences (Firm), Films Media Group.
Language: English
Published: New York, N.Y. : Films Media Group, [2007], c2005.
Online Access: Part of the Films on Demand collection.

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