Comrade Kamprad IKEA goes to Russia /

The Vikings never conquered Russia, but Swedish mega-retailer IKEA might just pull it off. In this case, victory depends on sweet-talking, arm-twisting, and impromptu brainstorming-skills that company founder Ingvar Kamprad has perfected over a long life in business. This program follows Kamprad and... Full description

Corporate Author: Films for the Humanities & Sciences (Firm)
Other Authors: Films Media Group., John McLean Media.
Language: English
Published: New York, N.Y. : Films Media Group, [2007], c2005.
Online Access: Part of the Films on Demand collection.