Maxed messages launching a new ad campaign /

The popular bread-spread Marmite is headed for store shelves in a new squeezable bottle-and now the public must be alerted and mobilized. This program examines the formation of the advertising campaign that will launch the product. Going inside creative meetings and consumer testing sessions, the pr... Full description

Corporate Author: 4 Learning (Firm)
Other Authors: Films for the Humanities & Sciences (Firm), Films Media Group.
Language: English
Published: New York, N.Y. : Films Media Group, [2007], c2005.
Series: The Big Squeeze: Rejuvenating a Century-Old Brand
Online Access: Part of the Films on Demand collection.

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