The First red multinational

As China transitions from a planned economy to a market economy, its rapidly growing companies must learn to compete on a global scale. This program presents a case study of TCL-China's first multinational corporation and the parent company of Thomson Color TV and other major manufacturers-giving vi... Full description

Corporate Author: ARTE France.
Other Authors: Films for the Humanities & Sciences (Firm), Films Media Group.
Language: English
Published: New York, N.Y. : Films Media Group, [2007], c2005.
Online Access: Part of the Films on Demand collection.