Coke's water bomb Dasani Fiasco /

On a British sitcom, two characters bottled tap water and sold it as Peckham Spring Water. More recently, Coca-Cola launched its purified-water lifestyle drink, Dasani, in the U.K. The connection was not overlooked. This program tracks Dasani's progressive PR nightmare in Britain-first as newspapers... Full description

Corporate Author: BBC Worldwide Ltd.
Other Authors: Films for the Humanities & Sciences (Firm), Films Media Group.
Language: English
Published: New York, N.Y. : Films Media Group, [2006], c2004.
Series: Business collection (New York, N.Y.)
Case studies from the multinational marketplace.
Ultimate media librarian collection.
Online Access: Part of the Films on Demand collection.