Get Cartier! defending a crown

As a market leader in high-end jewelry, Cartier has long defended its turf against the likes of Tiffany and Bulgari. But recently, luxury goods label Louis Vuitton launched its own line of fine jewelry-a move interpreted as a direct attack on the king of jewelers. In this program, award-winning busi... Full description

Corporate Author: BBC Worldwide Ltd.
Other Authors: Films for the Humanities & Sciences (Firm), Films Media Group.
Language: English
Published: New York, N.Y. : Films Media Group, [2006], c2004.
Series: Business collection (New York, N.Y.)
Case studies from the multinational marketplace.
Ultimate media librarian collection.
Online Access: Part of the Films on Demand collection.
Table of Contents:
  • Cartier: Jeweler to Kings (3:23)
  • Competitive Jewelry Market (3:26)
  • Launch of Louis Vuitton Fine Jewelry (3:38)
  • Demand for Bling Bling and Cartier's Error (3:03)
  • Marketing to the Wealthy (5:40)
  • Cartier's Trinity Collection (4:42)
  • Cartier's Royal Connection (4:40)