Inside Saatchi & Saatchi spirited case study /

Can Saatchi & Saatchi turn Sagatiba cachaca, a sugarcane liquor popular in Brazil, into a globally recognized brand? This program tracks the Sagatiba launch from start to finish-and in the process reveals the inner workings of an ad agency whose name is synonymous with success. Footage of key agency... Full description

Corporate Author: BBC Worldwide Ltd.
Other Authors: Films for the Humanities & Sciences (Firm), Films Media Group.
Language: English
Published: New York, N.Y. : Films Media Group, [2005], c2005.
Series: Southwestern introduction to business.
South-Western introduction to business.
Online Access: Part of the Films on Demand collection.