Now with Bill Moyers Kathleen Hall Jamieson on political advertising /

Amidst the mudslinging, campaign promises, and scare tactics, what is really being said in those highly produced political ads? In this program, Bill Moyers talks with one of America's leading political and media analysts, Kathleen Hall Jamieson, dean of the Annenberg School of Communication and aut... Full description

Corporate Author: Films for the Humanities & Sciences (Firm)
Other Authors: Films Media Group., Public Affairs Television (Firm)
Language: English
Published: New York, N.Y. : Films Media Group, [2005], c2003.
Online Access: Part of the Films on Demand collection.
Table of Contents:
  • Political Advertising: Issue Ads (3:55)
  • Political Advertising: Ads and Public Policy (1:41)
  • Political Advertising: Swaying Public Opinion (1:43)
  • Political Advertising: Linking Issues (4:12)
  • Subliminal Messages in Political Advertising (6:10)
  • Political Ads that Backfire (3:58)
  • "Air Pollution" by Issue Advocates (1:44)
  • "Grass Roots" Political Advertising (3:25)
  • Political Groups as Surrogates (3:24)
  • Political Advertising: Patriotism and National Threats (3:05)
  • Political Advertising: Symbolic Manipulation (2:20)
  • Political Advertising: Pseudo Rebuttals (4:12)
  • Political Advertising: Campaign Language (3:37)
  • Political Advertising: Addressing Social Security (4:11)
  • Political Advertising: Privatization of Social Security (3:14)
  • Political Advertising: Journalism and Democracy (2:57)
  • Political Advertising as a Forecast (1:50)
  • Internet as a Campaign Tool (5:15)
  • News as a Voting Tool (3:15)