Building multilevel global brands

For Nicolas Hayek and Domenico DeSole, image is everything. In this program, Hayek, chairman and CEO of Swatch Group, and DeSole, chairman, president, and CEO of Gucci Group, give their views on building multilevel global brands, the vital importance of image, and American versus European business t... Full description

Corporate Author: Films for the Humanities & Sciences (Firm)
Other Authors: Films Media Group., Public Broadcasting Service (U.S.)
Language: English
Published: New York, N.Y. : Films Media Group, [2005], c2001.
Series: CEO Exchange: Conversations in Leadership
Online Access: Part of the Films on Demand collection.