International branding in the 21st century

Although America still holds the lead when it comes to e-commerce, Europe is catching up-fast. Filmed at the London Business School, this program brings together Jim Rose, CEO of QXL.com, the UK's Euro-centric answer to eBay, and Kevin Roberts, CEO of advertising giant Saatchi & Saatchi. Topics of d... Full description

Corporate Author: Films for the Humanities & Sciences (Firm)
Other Authors: Films Media Group., Public Broadcasting Service (U.S.)
Language: English
Published: New York, N.Y. : Films Media Group, [2005], c2000.
Series: CEO Exchange: Conversations in Leadership
Subjects:
Online Access: Part of the Films on Demand collection.