Selling Australia branding a country /

Nearly two decades after Paul Hogan first put that "extra shrimp on the barbie," he is still on camera selling Australia to tourists and Aussies alike. Focusing on the phenomenally successful "Brand Australia" campaign, this program questions whether travelers' expectations should be allowed to driv... Full description

Corporate Author: Film Australia Pty Limited.
Other Authors: Films for the Humanities & Sciences (Firm), Films Media Group.
Language: English
Published: New York, N.Y. : Films Media Group, [2005], c2001.
Subjects:
Online Access: Part of the Films on Demand collection.