The Value of brand names

In the consumer goods industry, branding is crucial to market penetration. Using Alessi's superlative line of home furnishings and Nestle's well-known Nescafe coffee as examples, modules one and two of this program seek to understand the cachet that surrounds brand names, which gives the products as... Full description

Corporate Author: Films for the Humanities & Sciences (Firm)
Other Authors: Films Media Group., Rai Trade (Firm)
Language: English
Published: New York, N.Y. : Films Media Group, [2005], c1999.
Series: Global business.
Southwestern introduction to business.
South-Western introduction to business.
Subjects:
Online Access: Part of the Films on Demand collection.