Customer focus

A customer orientation is essential to successful product and market development. Module one of this program demonstrates the concept of key account management by way of the Dutch oil company NAM, which proactively develops solutions to potential client problems, while module two extends that concep... Full description

Corporate Author: Films for the Humanities & Sciences (Firm)
Other Authors: Films Media Group., Rai Trade (Firm)
Language: English
Published: New York, N.Y. : Films Media Group, [2005], c1999.
Series: Global business.
Online Access: Part of the Films on Demand collection.