Discontinuous market change and strategic repositioning

Globalization is driving companies to develop new markets and marketing strategies-fast. Module one of this program targets information technology as a major force that is reshaping business. Module two uses Spain's olive oil industry to illustrate the reorientation of business practices to accommod... Full description

Corporate Author: Films for the Humanities & Sciences (Firm)
Other Authors: Films Media Group., Rai Trade (Firm)
Language: English
Published: New York, N.Y. : Films Media Group, [2005], c1999.
Series: Global business.
Online Access: Part of the Films on Demand collection.

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