Marketing planning

True or false? "A good product will sell itself. In this program, a swashbuckling swordsman and other experts answer that question with a thorough summary of the marketing process-covering mission statements, business and marketing objectives, and market share-and the marketing plan, which addresses... Full description

Corporate Author: Films for the Humanities & Sciences (Firm)
Other Authors: Films Media Group., Goldhil Video (Firm), Standard Deviants (Performing group)
Language: English
Published: New York, N.Y. : Films Media Group, [2005], c1998.
Series: Standard deviants core curriculum Marketing.
Online Access: Part of the Films on Demand collection.