Steering ford to superior quality

Harold "Red" Poling, Former Chairman and CEO, Ford Motor Company. Under Red Poling's leadership, Ford was the first U.S. automaker to recognize and respond to Japan's invasion of the U.S. car market. "Quality Is Job One" became the rallying point around which managers, employees, suppliers, and deal... Full description

Corporate Author: Films for the Humanities & Sciences (Firm)
Other Authors: Films Media Group., Hedrick Smith Productions.
Language: English
Published: New York, N.Y. : Films Media Group, [2007], c1994.
Series: View from the top (Princeton, N.J.)
Online Access: Part of the Films on Demand collection.