Steering ford to superior quality

Harold "Red" Poling, Former Chairman and CEO, Ford Motor Company. Under Red Poling's leadership, Ford was the first U.S. automaker to recognize and respond to Japan's invasion of the U.S. car market. "Quality Is Job One" became the rallying point around which managers, employees, suppliers, and deal... Full description

Corporate Author: Films for the Humanities & Sciences (Firm)
Other Authors: Films Media Group., Hedrick Smith Productions.
Language: English
Published: New York, N.Y. : Films Media Group, [2007], c1994.
Series: View from the top (Princeton, N.J.)
Subjects:
Online Access: Part of the Films on Demand collection.
Summary: Harold "Red" Poling, Former Chairman and CEO, Ford Motor Company. Under Red Poling's leadership, Ford was the first U.S. automaker to recognize and respond to Japan's invasion of the U.S. car market. "Quality Is Job One" became the rallying point around which managers, employees, suppliers, and dealers joined forces to build a better product, build it faster, and do it at a lower cost. Red Poling reveals the strategies he used to guarantee that quality became more than just a slogan at Ford.
Item Description: Encoded with permission for digital streaming by Films Media Group on Feb. 28, 2007.
Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Physical Description: 1 streaming video file (34 min.) : sd., col., digital file.
Format: Mode of access: Internet.
System requirements: FOD playback platform.
Audience: 11 & up.
Access: Access requires authentication through Films on Demand.